Jurerê is a long beach of intermediate sea, having long and calm waves, clear sands and limpid waters of medium salinity. It starts in the Ponta de Canajurê and extends to the entrance of the point of land, named Ponta Grossa.
Now days, Jurerê Touristic Complex hosts clubs, hotels, restaurants, undergoing a great urban development, to the extent of becoming an internationally renowned touristic center.
Jurerê Beach belongs to Canasvieira District, 23km far from Florianópolis downtown. It is 3.200 meters long and its width varies from 6 to 80 meters.